Tamworth Garden Watermelon Gin

Summer’s so close, you can taste it.

This organic campaign resulted in a +374% spike in engagement (ERR), garnering a whopping 10.9% engagement rate (ERR) across the board.

Organic Social Media Launch

Tamworth Distilling boasts one of the largest portfolios of any U.S. craft distillery with a whopping 57 different spirits. Watermelon Gin was their big summer 2023 release, so it had to stand out from the others with digital content that felt new for the brand, along with signature pours to ensure the audience knew how to use it.

Click on each post to see it on Instagram.

Presenting our Watermelon Gin two ways: the Blushing Bubbly and Salty Frizzanti. Perfectly refreshing on a hot summer's day, just add the ingredients to a wine glass with ice and stir briskly. Top with your garnishes and enjoy!
Presenting our Watermelon Gin two ways: the Blushing Bubbly and Salty Frizzanti. Perfectly refreshing on a hot summer's day, just add the ingredients to a wine glass with ice and stir briskly. Top with your garnishes and enjoy!
Presenting our Watermelon Gin two ways: the Blushing Bubbly and Salty Frizzanti. Perfectly refreshing on a hot summer's day, just add the ingredients to a wine glass with ice and stir briskly. Top with your garnishes and enjoy!
Presenting our Watermelon Gin two ways: the Blushing Bubbly and Salty Frizzanti. Perfectly refreshing on a hot summer's day, just add the ingredients to a wine glass with ice and stir briskly. Top with your garnishes and enjoy!
Presenting our Watermelon Gin two ways: the Blushing Bubbly and Salty Frizzanti. Perfectly refreshing on a hot summer's day, just add the ingredients to a wine glass with ice and stir briskly. Top with your garnishes and enjoy!
Experience a sip of summer bliss with our Tamworth Garden Watermelon Gin 🍉 Our low-proof gin combines a burst of flavors, using the entire watermelon (rind and all) with zesty lime and invigorating mint, all complemented by subtle hints of dry cocon
What fruit better represents summer than watermelon? 🍉 Introducing our Tamworth Garden Watermelon Gin, crafted with ingredients grown right in our backyard. Ripe watermelon and cucumber, grains of paradise, lime, mint, hibiscus, juniper, and a brush
A slice of summer is coming this week... Stay tuned. 🍉

Email Campaign

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Copywriting: Claire Dougherty, Social Campaign: Claire Dougherty, Nadine de Jesus, AD: Hannah Baker, Photographer: Maddie Heenan, Animation: Aya Kaufmann

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