For this bottle, my client was familiar with the story of the Royal Gift and thought it would be fitting for a holiday release. My goal was to write a story so captivating that consumers would be willing to spend $250 on an otherwise run-of-the-mill whiskey. This limited release sold out in 48 hours, making it the client’s fastest selling bottle ever.

Below, you’ll find the copy I wrote for the info cards included with a purchase of the bottle.