I wrote copy, art directed, and project managed weekly e-blasts for two clients, Tamworth Distilling and Art in the Age.

Here are some of my results:

• Open Rate Enhancement: I enhanced Tamworth Distilling’s open rate +35% to 43% by strategically revamping content, subject lines, and timing to captivate recipients' attention and encourage higher open rates.

• Unsubscribe Rate Mitigation: Implementing targeted strategies and refining the content led to a substantial decrease in the unsubscribe rate -3.1% to a remarkable .16%.