Tamworth Garden Perfume Gin
It was perfume’s origin— the Ancient Persians discovered spirits by happenstance on their quest to make perfume— that inspired Sylvan Mist, the World’s First Wearable and Drinkable Perfume.
I led the social campaign for the launch, driving awareness and sales while educating audiences on a first-of-its-kind product.
I developed an opulent, educational tone of voice to match the product and its visual identity.Sylvan Mist was featured in VinePair, Mashed, Robb Report, Tasting Table, and more.
The Social Campaign
Click on each photo to see caption on Instagram.
Click on each photo to see caption on Instagram.
Click on each photo to see caption on Instagram.
Click on each photo to see caption on Instagram.
Email Campaign
I wrote the copy for and led the delivery of the launch’s accompanying e-blast, which resulted in a 35% increase in email opens compared to our average e-blast.
I wrote the copy for and led the delivery of the launch’s accompanying e-blast, which resulted in a 35% increase in email opens compared to our average e-blast.
I wrote the copy for and led the delivery of the launch’s accompanying e-blast, which resulted in a 35% increase in email opens compared to our average e-blast.
Copywriting: Claire Dougherty'; Social campaign: Claire Dougherty'; AD: Hannah Baker; Packaging Design: Alex Milutinovic; Floral Styling: ROS Floral; Photographer: Maddie Heenan; Animation: Aya Kaufmann