Tamworth Garden Perfume Gin
It was perfume’s origin— the Ancient Persians discovered spirits by happenstance on their quest to make perfume— that inspired Sylvan Mist, the World’s First Wearable and Drinkable Perfume.
I was responsible for creating the product’s accompanying social campaign, which drove awareness and sales of the perfume while educating the audience about the first-of-its-kind product. This organic campaign resulted in a +211% spike in engagement (ERR).
I opted to use an opulent, educational tone of voice across all promotional channels to match the visual assets and the product itself.
Sylvan Mist was featured in VinePair, Mashed, Robb Report, Tasting Table, and more.
The Social Campaign
Click on each photo to see caption on Instagram.
Click on each photo to see caption on Instagram.
Click on each photo to see caption on Instagram.
Click on each photo to see caption on Instagram.
Email Campaign
I wrote the copy for and led the delivery of the launch’s accompanying e-blast, which resulted in a 35% increase in email opens compared to our average e-blast.
I wrote the copy for and led the delivery of the launch’s accompanying e-blast, which resulted in a 35% increase in email opens compared to our average e-blast.
I wrote the copy for and led the delivery of the launch’s accompanying e-blast, which resulted in a 35% increase in email opens compared to our average e-blast.
Copywriting: Claire Dougherty, Social campaign: Claire Dougherty, Nadine de Jesus, AD: Hannah Baker, Packaging Design: Alex Milutinovic, Floral Styling: ROS Floral, Photographer: Maddie Heenan, Animation: Aya Kaufmann